A non-profit company called Hourglass is run by MVPs and ex-MVPs and volunteers who strive to put on an event which we think will offer attendees something small enough where attendees don't get lost in a crowd. Where you can actually find speaker and vendors and approach them with your questions. Where speakers are not rushed off the stage for the next speaker, but have plenty of Q&A time is left and discussions can continue freely. At MMS, you should plan to find:
The audience at MMS are primarily Microsoft customers and partners divided into the following groups:
Target number of participants for MMS 2020: 750 attendees - that's not a gimmick. It's an insurance to make sure you're not lost in the crowd! Knowing the hotel logistics and the size of rooms and our history with repeat sessions, we feel comfortable with a little bump in attendee count. Also, watch for our "Edition" events in the fall where we go on the road to other cities with an attendee cap of around 300.